BiB has initiated business alliances in the yoga, travel, sports and wellness sectors. Here are some of these examples:  

BiB has recently entered into a cooperation arrangement with InSpa, a leading travel agency in the “detox”/yoga retreat market. InSpa gives BiB access to many acclaimed Yoga and Nutrition experts and InSpa intends to sponsor programming on BiB TV and the website.
www.InSpa-Retreats.com/Spa

Yoga Magazine is a leading international publication on yoga founded in 2003. BiB and Yoga Magazine have executed a cross-promotion agreement, by which BiB obtained access to Yoga Magazine’s comprehensive global database of yoga related businesses. BiB intends to use this database both to solicit advertising sales and to identify strategic targets. At the same time, Yoga Magazine will also be promoting BiB with feature articles. http://www.yogamagazine.co.uk/

BiB has a present relationship with Acorn, the owner of Acacia, which distributes yoga and wellness products over the internet (http://www.acaciacatalog.com/). Acorn provides BiB with Acacia yoga programming in exchange for promotion. The Acacia brand covers leading yoga artists such as Shiva Rea and Duncan Wong. Acaciahas seen significant increase in sales and the parties have just recently expanded the relationship to include BiB marketing of Acacia products in Germany and Acorn marketing BiB product through its catalogue in the United States

Gaiam, Inc. (NASDAQ: GAIA) is the leading independent distributor of special interest programming, with a 72,000 door retail distribution network and over 10,000 store in stores. With more than 40 percent of the fitness and wellness market, Gaiam is dedicated to providing solutions for the many facets of healthy, eco-conscious living. Since its founding in 1988, Gaiam has grown into a $250 million integrated brand. The company’s commitment to quality, coupled with an innovative approach to merchandising and distribution have allowed it to dominate the health and wellness category with fitness sensations Rodney Yee, Mari Winsor, Billy Blanks and The Firm. For more information about Gaiam, please visit www.gaiam.com, or call 1.800.869.3603